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Digital Web Analytics

Tracking you can actually trust

GA4 and Tag Manager set up properly, so every decision starts from the right numbers.

AuditTracking planBuild and QAReporting
How we work · Tooling

The stack behind the work

Analytics, tagging, consent, advertising platforms and your own data warehouse.

ga4Google Analytics 4
gtmGoogle Tag Manager
bigqueryBigQuery
lookerLooker Studio
clarityMicrosoft Clarity
cookiebotCookiebot
googleadsGoogle Ads
metaMeta
powerbiPower BI
claudeClaude
How we work · Four phases

From audit to reports people read

AuditPhase A
Tracking auditWhat fires, what's broken, what's missing
★
Consent checkBanner and Consent Mode v2 verified
★
Tag inventoryEvery tag, its owner and purpose
Data quality baselineDuplicates, spam, missing revenue
KPI mapBusiness goals turned into events
GA4 property reviewSettings, filters, retention

★ Key deliverables. Click a phase to see its scope.

Questions

Frequently asked questions

What is web analytics, and why is it important for my business?

Web analytics involves the collection, measurement, and analysis of data related to your website's performance and user behaviour. It's crucial for businesses as it provides insights into how users interact with your site, helps track the effectiveness of marketing efforts, and guides data-driven decision-making for better online strategies.

How can web analytics benefit my business, regardless of its size?

Web analytics is a powerful tool for businesses of all sizes. It helps small businesses identify growth opportunities, refine their online presence, and make informed decisions.

How long does it take to see the benefits of web analytics?

The timeline for seeing benefits varies based on your goals and current website performance. Some improvements can be immediate, while others may require ongoing monitoring and optimization.

What type of businesses can benefit from your digital web analytics services?

Our services cater to a wide range of industries and business types, including e-commerce, B2B, B2C, startups, and established enterprises. Whether you're looking to boost sales, enhance user experiences, or refine your digital strategy, our services can be tailored to suit your unique needs.

How can I get started with MarTech Stack's services?

Getting started is easy. Simply reach out to us through our contact form, and a member of our team will get in touch with you to discuss your specific needs and objectives.

Is the choice of analytics platform significant for my needs?

No, the core principles of web analytics remain consistent across platforms. Most analytics tools focus on tracking events like page views, clicks, and form submissions.

Can web analytics help improve my website's search engine ranking (SEO)?

Absolutely. Web analytics provides insights into user behavior, which can be used to optimize your website for better SEO performance.

How can I measure the ROI (Return on Investment) of web analytics services?

Measuring the ROI of web analytics involves tracking improvements in key performance indicators (KPIs) such as website traffic, conversions, and revenue. Our team will work with you to establish benchmarks and monitor the progress of your digital strategies to ensure a positive ROI.

Commitment & Consistency

Let's talk about your growth.

Tell us where you are and where you want to be. We reply within one working day.

Let's talk