Selected work from our Team: data platforms, SEO, personalization and analytics.
SEO and digital PR for Public’s Black Friday on public.gr and mediamarkt.gr, run SEO-first across marketing, PR and content with the agency ON.marketing.
No.1 on Google in Greece for “Black Friday”, +72% non-branded organic traffic year on year and close to 50 press pickups in three days. Gold and Platinum at the Evolution Awards 2024.
An automated system that checks Utiq’s consent funnel for every publisher domain in every market. Each domain is scored against its peer group, anomalies are flagged, and the team reviews and comments in an interactive report that also feeds Power BI.
A way to count real unique visitors per publisher domain by deduplicating unstable browser cookies against Utiq’s stable, telco-backed identifier. Cohort logic, bot filtering and the analytical SQL behind it.
Within a low single-digit percentage of an independent measurement panel, and prepared for audit by the national circulation auditor.
Report data filtered for each customer, and a distribution list that sends every report to the right people by market while skipping opted-out contacts. Power BI, PostgreSQL and ClickHouse.
Company, customer and partner reporting moved off QuickSight onto the new analytics database, with Power BI on top of a governed, pre-aggregated data model.
A dedicated analytics database, kept apart from production: daily snapshots of active consent passes, pre-aggregated history by customer, business and domain, and data from the app, CRM, web traffic and ad auctions.
Utiq’s first reports, built in QuickSight straight on the application data before an analytics database existed. They set the requirements for the data model that followed.
The first automated audit of how partner sites implement Utiq’s consent pass: the consent prompt, identifiers before and after consent, the required pages, and one-click revocation. Python with browser automation and screenshot evidence.
Scaled to dozens of domains across markets, then handed to an external auditor to run as an ongoing independent audit.
Part of the product team that designed how a new customer goes from kick-off to live, and the metrics behind it: time to production, and traffic and adtech coverage.
Ran the RFP for a customer portal and success platform, chose EverAfter, set it up as the record for customer accounts and connected its data to Utiq’s analytics.
SEO lead for public.gr, public.com.cy and mediamarkt.gr. Core Web Vitals and rendering audit, CrUX benchmarks against Greek electronics retailers, robots.txt on Akamai, indexation management, plus the keyword roadmap and a steady content pipeline with an agency and the in-house team.
SEO lead for folding MediaMarkt Greece into public.gr: redirect mapping (categories one to one, products by SKU, discontinued products to their category), deployment through Akamai, backlink reclamation and the Search Console change of address.
About 12,000 live pages mapped and redirected.
A specification for turning high-demand filters, say OLED TVs, into indexable category pages in Oracle Commerce. eCommerce Ops switch on only filters with real search volume, and each one gets a clean URL, a link from its parent category and a sitemap entry.
New ranking pages without building them by hand, and no thin or duplicate pages.
A Python pipeline that picked dead product pages out of a multi-million-row catalog, kept any URL still earning organic traffic, and sent the rest to Google through the Indexing API.
Hundreds of thousands of SKUs per site taken out of Google’s index.
Helped choose and roll out MoEngage on three storefronts: web integration, data layer and tag plan, segments, and lifecycle flows such as cart and browse abandonment, post-purchase cross-sell and namedays. Email, SMS, Viber, web push and on-site.
About 2.6 million contacts migrated.
SEO and on-site content for Public’s Back to School season, next to a product wizard for school lists: keyword and FAQ content for school supplies, books and bags.
Personalization and A/B testing across Vodafone Greece’s web and apps. Built “Dynamic Pages” for the My Vodafone app, so squads could change offers and journeys without an app release.
7+ Android journeys in 4 months, reused on iOS in 4 weeks.
The first next-best-action offer from Pega on the CU.gr homepage, for logged-in and previously identified visitors, delivered through the Tealium data layer and Adobe Target.
About 9.9% of the offer page’s transactions in the first month.
Audiences built in Adobe Audience Manager and activated across channels, with a DMP-to-BI flow that links behaviour to the product a customer acted on, feeding analytics and Pega.
Audience strategy for broadband and TV marketing: segments from on-site behaviour with their sizes, and rules that limit overlap and message fatigue, based on funnel analysis in Adobe Analytics and Hotjar.
A library of lightboxes, dynamic banners and notifications that squads deploy by importing one JavaScript file and passing data, instead of hand-coding every campaign.
Automatic screen and event tracking for the Vodafone apps in Tealium, so new data points are mapped in the tag manager without an app release. Plus the full tag plan for the My CU app.
Classified customer bases with Experian’s Mosaic segmentation, prepared the data, and reported the findings in Tableau and R.
Analysis of a loan portfolio to find what separates customers who pay, and a predictive model that scored the probability of payment for each new case every day.
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